You have probably noticed a shift in how people decorate their walls lately. The old rules about matching frames to furniture feel like a distant memory. Instead, a cleaner, more contemporary look has taken over. This approach prioritizes the image over the borders that surround it. One style, in particular, has captured the attention of designers and homeowners alike. That style is float wrap prints, and its popularity continues to climb for very good reasons. Understanding this trend can help you transform any blank wall into a conversation piece. For those who already enjoy custom poster prints, upgrading to float wraps feels like a natural next step.  What Exactly Are Float Wrap Prints?  A clear definition helps before diving into the reasons for their success. Many people confuse these with traditional framed pieces or basic canvases. The construction is actually quite different and surprisingly clever. What are float wrap prints? They are images printed on high quality paper or fabric and then mounted onto a rigid board. The material then wraps around the edges of that board for a seamless appearance. From there, the entire piece attaches to a hidden back mount. This creates the illusion that the artwork is floating away from the wall. No bulky frame interrupts the visual flow. No glass creates unwanted glare. You […]

Spring event season creates exciting opportunities for businesses, creators, retailers, and organizations to connect with people in real life. From trade shows and community festivals to product launches, networking events, art fairs, and promotional pop ups, every event becomes a chance to make your brand more visible.  Your booth design, signage, banners, and printed displays shape how people remember your business. Even before someone speaks to your team, your event setup already creates an impression. That is why choosing the right print materials for corporate events plays a major role in how successful your event presence becomes.  Digital promotion helps people discover your event, but physical branding is what captures attention once they arrive. Well designed event marketing materials guide visitors, communicate your message clearly, and help your booth stand out in crowded spaces.  If you are preparing for spring events this year, here is a complete guide to the most effective printed materials for events and how they help create a professional event experience.  Why Printed Event Materials Still Matter  People attend events because they want real experiences. They want to see products up close, interact with brands, and explore visually engaging spaces. Strong print branding helps create that experience instantly.  Professional custom print materials for events help you:  Spring events are often […]

April’s not just about flowers popping up and the sun finally sticking around—it’s like nature’s big “reset” button for your brand. Businesses hit spring with this extra pep in their step, so it’s prime time to rethink how you show up. Yeah, not only on screens, but out in the real world where it counts. Digital snags at a quick glance, but print? That’s presence—stuff you can actually see, touch, and it sticks with you.  If you’re exploring print marketing ideas to refresh your brand this April, this is the perfect time to take action.  At Vivyx Printing, we’re obsessed with prints that do way more than patch bare walls. They set the whole mood, spin your story, and totally own the space. Whether you’re giving your shop a facelift, jazzing up the office, or bracing for peak season chaos, the right prints flip how people see your brand—and how they feel it. That’s exactly how to use print marketing to grow your business in a meaningful, lasting way.  Here’s how to give your brand a fresh April reboot with prints that aren’t just pretty… they actually land—and help improve brand visibility with print.  1. Turn Your Walls into Brand Statements  Dull walls are a waste of potential. Custom posters, canvas prints, and art prints can dramatically elevate your space in an instant. Whether it’s a retail store, office, […]

Many people get confused between paper and vinyl banners. And that is normal. Each one serves a different purpose based on your needs.  If you have ever wondered what is the difference between paper and vinyl banners, this guide will help you understand it in a simple way so you can make a better decision for your marketing needs.  Understanding the Basics of Banner Materials  Before choosing, it is important to understand how both materials work. A clear banner material comparison helps you see what suits your campaign best.  Paper banners are lightweight and usually used for short-term promotions or indoor displays. They are easy to print and cost-effective. On the other hand, vinyl banners are made from stronger material that can handle outdoor conditions like sunlight and rain.  If you are selecting signs & banners, this key difference makes the process much simpler.  When Should You Choose Paper Banners  Many businesses ask are paper banners good for indoor events. The answer is yes, especially when the usage is short-term.  Paper banner printing is commonly used for indoor branding and displays. It is easy to manage and works best when weather is not a factor.  If you are planning a quick promotion, when to use paper banners vs vinyl banners becomes clearer when you […]